From sunny Tuscany comes our Italian shampoo made with pure, organic olive oil. The olive oil restores your hair’s natural balance providing extra shine, softness, and bounce. This shampoo is gentle enough to be used on dry, brittle hair, but leaves no greasy residue. Prima Spremitura products are the first to receive the IGP (Protected Geographical Indication) seal from the Italian Ministry of Agriculture. These products are free of artificial colors, fragrances, and never animal tested. Made in Italy.